Professional esports organization Fnatic has signed a multi-year partnership with Crypto.com.
Crypto.com has signed several deals with major sports teams and brands globally in recent months. Now, the international cryptocurrency hub has shifted gears ever so slightly to the esports community. Crypto.com and Fnatic have announced a new partnership that will see the former become Fnatic’s Global Cryptocurrency Partner.
The deal is good for $15 million and will span the next five years. As Fnatic’s Global Crypto Partner, Crypto.com will allow for new crypto payment options for Fnatic fans and also launch various digital products like non-fungible tokens (NFTs). Fans will also be able to enjoy experiences that the press release says that “money can’t buy.” These include things like VIP rewards from other Crypto.com partners. Crypto.com’s logo and branding will also be featured prominently on Fnatic team jerseys until 2026.
The deal marks the first foray into esports that Crypto.com has made after months of focusing on what some might refer to as “traditional sports,” such as Formula 1 racing and NHL hockey. Other partners from the sports world for Crypto.com include the Ultimate Fighting Championship, Lega Serie A, the Montreal Canadians, Paris Saint-Germain, and Aston Martin Cognizant’s F1 racing team.
According to the press release, Crypto.com will be working with Fnatic on several activations with their various teams, players, and related people. Examples given by Crypto.com include “collaborative storytelling with existing Crypto.com partners, engaging gaming content, branded in-game experiences and physical events.”
Crypto.com will also supply financial literacy and education on the cryptocurrency scene to fans who are new to cryptos and NFTs or those who just want to learn more about the industry.
In the statement, Fnatic CEO Sam Mathews said: “This partnership sees global leaders in esports and cryptocurrency join forces for a ground-breaking, long-term partnership. Fnatic boasts one of the most connected, involved, and supportive fan bases in the world, and this landmark deal with Crypto.com allows us to further cater to their everyday needs.”
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