Jaskaran Singh Kapany, head of promoting at Paytm, has stepped down after a six-year-long stint with the corporate. Abhinav Kumar shall be taking on Kapany’s position aside from persevering with as the corporate’s Vice President for Product Advertising and marketing, as per sources.
Previous to Paytm, he was with ICICI Prudential Life. As Vice President – Advertising and marketing at ICICI Prudential. He spearheaded all nationwide brand-building, shopper initiatives & was answerable for making ICICI Prudential an iconic & most trusted model through the years. He was answerable for the ICICI’s ‘Achche Bandeh’ marketing campaign. He additionally managed the corporate’s E-commerce enterprise for a short time. His space of experience includes massive scale model constructing, technique, shopper insights, media technique, shopping for & analysis.
Previous to ICICI Prudential, he was with Lowe Lintas & JWT dealing with manufacturers like Unilever (Rin), Godrej (Brylcreem, Nutrine), SBI Mutual Fund, Customary Chartered Financial institution, Reliance Cash, Baskin Robbins, Philips, De Beers (DTC), and so on.
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