In response to a tweet about testing the effectiveness of website builders, Google’s senior webmaster and pattern analyst, John Mueller advised that in his expertise the technical facet of SEO (search engine optimization) isn’t as essential because the content material.
Mueller’s insights had been in response to a tweet by Rob Might, a digital advertising knowledgeable who needed to check the effectiveness of Wix towards WordPress in terms of search engine marketing.
“The extra small enterprise websites I see, the less I see with technical search engine marketing points, and the extra the problems lie with the content material,” Mueller tweeted.
Content material is king
Might, like many, appears to be grappling at straws in terms of understanding Google’s search engine marketing algorithms.
From the dialogue between the 2, it seems that Mueller appears to recommend that the selection of platform isn’t a metric in terms of an internet site’s Google rank: “Take a look at websites might be exhausting to make use of as… checks. Put the identical effort in as you’d with an actual web site.”
Whilst Might continued to clarify his causes behind evaluating each platforms in a head-to-head, particularly in terms of the hosting needs of small businesses, Mueller continued to emphasize on the significance of content material.
In Mueller’s opinion, content management systems (CMS) lately have a fairly good grasp in terms of the technical facet of search engine marketing. What nonetheless finally ends up adversely impacting an internet site’s rating is the state of its content material.
Mueller means that “stale, duplicated throughout a number of websites, incorrect, low-quality” content material are the actual points that web site directors and house owners want to handle slightly than their alternative of platform, with the intention to get on the nice books of Google’s search engine marketing algorithms.
Through: Search Engine Journal