“It is a actual ardour mission for me that I’m going to pour my coronary heart and soul into,” stated Josh Richards about aligning with the Unrealistic Concepts crew alongside enterprise companion Michael Gruen.
Unrealistic Concepts — the manufacturing firm led by Mark Wahlberg, Stephen Levinson and Archie Gips — is increasing its pursuits by aligning with social media phenom Josh Richards and his enterprise companion Michael Gruen to launch CrossCheck Studios.
The brand new manufacturing firm will deal with Gen Z content material creators throughout all sectors of leisure with an eye fixed on changing into the go-to firm for internet-native creatives. Per as we speak’s announcement, the crew has put collectively a slate of fabric that’s being stored below wraps for now whereas, on the identical time, scouting new initiatives. Richards, 19, tells The Hollywood Reporter that the content material covers a variety of genres and can possible kick off within the unscripted and docuseries area.
Unrealistic Concepts will help CrossCheck initiatives via growth and manufacturing and assist with staffing and different sources. For the brand new entity, Richards will function CEO with Gruen, Richards’ enterprise companion, taking the title of president. In a press release as a part of as we speak’s information, Wahlberg stated he is wanting ahead to being in enterprise with Richards and becoming a member of forces on CrossCheck Studios. “I’m impressed with Josh and the entire issues he’s already achieved,” he stated.
Richards known as it an honor to companion with Wahlberg and the Unrealistic Concepts crew. “It is a actual ardour mission for me that I’m going to pour my coronary heart and soul into. We’re going to have numerous enjoyable alongside the best way and construct one thing nice collectively. I want to thank Mark, Lev and Archie for believing in a 19-year-old from a small city in Ontario. Now, let’s get to work.”
CrossCheck is the newest enterprise endeavor for Richards, who’s publicly identified for his social media presence with 24.2 million TikTok followers and seven.4 million Instagram followers. He additionally hosts the BFFs podcast with Barstool Sports activities’ Dave Portnoy. Privately, he is parlayed his success into varied enterprise ventures via investments and as proprietor or co-founder of firms similar to Ani Vitality, Sillybandz and TalentX Entertainment. The latter firm is a expertise illustration agency that was additionally co-founded by Gruen.
“Once I met Josh, it was evidently clear that he was destined for greatness,” Gruen stated. “Josh continues to defy the norm for social media influencers as he expands into enterprise, finance, leisure and now taking over Hollywood. The duo of Mark and Josh is distinctly distinctive and shall be invaluable when creating content material to cater in the direction of a number of demographics.”
Added Gips: “Josh and Michael are smart past their years and really have their finger on the heart beat of their technology. Unrealistic Concepts is worked up to work hand in hand with them in creating revolutionary ideas with contemporary new faces.”
The information comes on the heels of an announcement that Unrealistic is shepherding a restricted docuseries in regards to the rise and fall of MoviePass in partnership with Assemble Media and Insider (previously Enterprise Insider). The corporate can be within the podcast and have documentary area and is thought for McMillions and the upcoming Wahl Road set for HBO Max.