AkzoNobel, a world paints and coatings firm has not too long ago appointed Mullen Lintas as its inventive company in India. Mullen Lintas’ mandate is to ship on the expansion goals and enterprise alternatives within the Indian subcontinent area.
AkzoNobel has been pioneering a world of prospects to convey surfaces to life for over 200 years. Our world-class portfolio of manufacturers – together with Dulux, Worldwide, Sikkens and Interpon – is trusted by clients across the globe. AkzoNobel India has appointed Mullen Lintas as its inventive company, which can be conceptualizing and executing an efficient communication technique for Dulux in India. Mullen Lintas, part of MullenLowe Lintas Group has been identified for its challenger method and path-breaking work throughout a number of classes.
Delighted in regards to the win, Hari Krishnan, CEO, Mullen Lintas stated: “We’re delighted to have gained the India mandate for AkzoNobel. The challenges for the model are clearly lower out on this extremely aggressive class with many new entrants additionally within the fray. It’s an important alternative for us at Mullen Lintas to deploy our ‘Challenger’ philosophy and ship an unfair share of consideration for the manufacturers within the AkzoNobel portfolio.”
Rajiv Rajgopal, Managing Director, AkzoNobel India stated: “We had been impressed with the class understanding and the inventive acumen of Mullen Lintas to grasp our client worth proposition. We look ahead to a robust & efficient long-term partnership with them to additional strengthen our portfolio within the Indian market.”
AkzoNobel had not too long ago introduced the appointment of MullenLowe Group as its inventive companion for his or her World Advertising and marketing Group primarily based in Amsterdam. MullenLowe Group’s UK workplace will run the worldwide hub with regional assist from the totally different native nation places of work. Whereas the community can be accountable for world model technique and communications, the nation places of work will craft the technique and communication tailor-made meaningfully for the regional market and its audiences.
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