NEW YORK — Rachel Schur Chase is a digital advertising skilled and founding father of Schur Factor Media. She helps companies and folks use social media and web sites to construct their manufacturers, and enhance their backside line on-line.
Earlier than the pandemic, Schur Chase was an actor residing her dream singing and dancing within the musical “Chicago” on Broadway. It was her second stint on the Nice White Manner, following a task in “Jersey Boys,” however then COVID turned the intense lights of Broadway darkish.
So how did a Broadway actor grow to be CEO of a digital advertising firm?
“So, should you discuss to any actor, all of us [have] some form of aspect hustle,” Schur Chase defined. “I knew I had to determine some form of talent or different certification and I received licensed in digital advertising.”
Earlier than COVID, Schur Chase managed just some social media accounts on the aspect for companies whereas engaged on her reveals.
“When the shutdown occurred, I feel phrase of mouth began to flow into, and there have been brick-and-mortar shops and nobody was stepping into these shops,” she defined. “I used to be serving to them streamline their Instagram and social accounts to their on-line e-commerce shops, making it one-stop procuring. Earlier than I knew it, from one to fifteen shoppers in a single day.”
Now, Schur Chase’s former aspect hustle brings in upwards of $10,000 a month as a full-time enterprise. Her husband, Ben, can also be an actor and her enterprise accomplice.
“Yeah, he is grow to be like an search engine marketing genius and he is helped with constructing web sites and e-commerce websites,” mentioned Schur Chase.
Digital advertising is changing into an important instrument for a lot of companies and social media turns into a instrument used for advertising and model constructing.
“It is solely going to continue to grow,” mentioned Schur Chase. “Now we’re forging on to TikTok; it simply won’t ever cease, it is simply going to maintain evolving.”
With regards to recommendations on the way to make knowledgeable pandemic pivot, Schur Chase mentioned don’t be afraid of life.
“It may throw some curve balls at you it doesn’t matter what,” Schur Chase defined. “My husband and I are simply form of the ‘say sure and determine it out as we go,’ and I feel that has actually helped us.”
Whereas Schur Chase is pleased with the success of her digital advertising enterprise, she will be able to’t look ahead to the day Broadway is allowed to open its doorways once more.
“I feel it actually going to be an unbelievable, magical evening,” she mentioned.