Each enterprise in the present day ought to have a social media presence, in accordance with Gigg CEO Scott Warner. The earlier they’ve an internet presence, the earlier they’ll increase their viewers and seize extra leads. Extra leads = extra gross sales. In in the present day’s digital period, organising a number of social media pages is just not sufficient. As an alternative, these pages have to be crammed with participating content material and have a powerful, interactive following. Warner has been serving to companies and influencers do precisely that for a number of years now via Gigg.
Gigg is a platform that makes use of unique software program that with built-in methods and instruments to assist manufacturers appeal to and interact followers, each on social media and on their web sites, after which convert these followers into leads and gross sales.
The primary means that is carried out is thru using competitions, particularly the Automated Competitors Engine. Warner has all the time understood the ability of on-line competitions and has been dedicated to offering companies and influencers a approach to do them on their websites. After years of improvement and testing, Gigg launched an automatic competitors platform designed to assist interact and energize a model’s clients whereas concurrently serving to to develop the model. The target of those competitions is to garner extra user-generated content material, which manufacturers can then use in additional advertising and marketing campaigns. The premise is easy: dangle a tempting giveaway, and provides incentive to a audience to submit content material in hopes of profitable the competitors. Then ask every competitor to ask all their family and friends again to the corporate website to vote for his or her submission. The result’s a plethora of useful user-generated content material for use by the model, in addition to numerous new potential guests to the location. Web site site visitors skyrockets with these competitions.
Consumer-generated content material is king within the realm of social media, and Gigg understands not solely the complexities of utilizing user-generated content material, but in addition tips on how to take advantage of out of the UGC a model does have. If you leverage Social Tags Competitions that Gigg affords, your model won’t ever run out of genuine user-generated content material once more. High quality user-generated content material means extra followers and changing engaged followers into leads and gross sales. It’s all cyclical.
For manufacturers seeking to enhance visibility, attain and follower depend, the Feedback Competitions might assist. Such a competitors works by encouraging extra engagement within the type of feedback from potential clients on a model’s social media posts. Main social media platforms perform on an algorithm. Accounts or posts, with essentially the most engagement get uncovered to extra individuals on the social community, so a Feedback Competitors is efficient in serving to promote a social put up to a wider viewers. This results in a snowball impact of a continually-increasing fan base.
The third kind of competitors supplied by Gigg is a Consumer Add Competitors. This one drives present and new clients to a model’s web site through the use of customized embedded competitions. All entrants within the competitors submit their content material and drive their buddies to a model’s web site with out the model having to do something. It’s a fantastic hands-off strategy for many who don’t have the time or sources to remain on prime of very concerned social media advertising and marketing campaigns.
Rising a model’s social media following utilizing the Competitors Engine drives potential clients to a model’s web site. Each kind of competitors supplied by Gigg gives a novel and revolutionary means of driving gross sales whereas additionally creating a way of group round a model.
To this point, Gigg has helped numerous manufacturers inside a number of industries and niches, together with increased training, leisure, occasion venues, company tradition, eating places, hospitality, sports activities, and retail & ecommerce. Warner plans to proceed serving to as many companies and influencers speed up their social media presence and progress to then take pleasure in extra leads and gross sales.
To be taught extra about Gigg, you may head to its website. You too can comply with Scott Warner on Instagram @scottwarner18.
Printed February twenty second, 2021
