Plus-size vogue model aLL together with their inventive company Brandmovers India, has created a marketing campaign that can resonate with each single physique sort.With aLL’s model new #SizeHappy marketing campaign, they recognise the truth that all our bodies are blissful ones and it doesn’t matter what, everyone will at all times be a #SizeHappy. They need each particular person to embrace their our bodies and rejoice each little bit of their being with pomp and present. The movie is busting myths, throwing sass and, above all, leaving its viewers with a message that’s meals for thought.
The movie stars stomach dancer Anjana Bapat, who has been related to the model for varied tasks previously, Jacqualine Kiara Ledlie, a plus dimension vogue influencer and Sumit Gaddi, an artwork director. The trio take to the display with fierce vitality, a dose of sass, and an entire lot of blissful vibes.
Conversations about physique positivity and self-love have been doing the rounds for a very long time; whereas there are various talks, there may be typically no motion to propagate the identical. aLL has at all times strived to normalize physique varieties as greater than numbers on a measuring tape or a weighing scale; these our bodies are literally simply blissful souls who get pleasure from life like they’re meant to.
Pawan Sarda, Group CMO (Advertising and marketing, Digital & e-commerce), Future Group says, “As a model, we consider that dimension is nothing however a mind-set; we consider that everyone is particular. Measurement blissful says whether or not you’re a dimension 0 or one thing else, you might be blissful. We intend on beginning a dialog, bursting physique myths and simply rejoice each single physique with #SizeHappy.”
The movie is a optimistic musical affirmation with energetic visuals. Suvajyoti Ghosh, Chief Artistic Officer and MD, Brandmovers India says, “The #SizeHappy marketing campaign focuses on a lot greater than self-love; an individual isn’t outlined by a quantity or a tag. #SizeHappy is enjoyable and stuffed with spunk however, on the identical time, it leaves you with an essential message of positivity and acceptance.”
Arijita Das, Artistic Director, Brandmovers India says, “This movie is a good mixture of fabulous and sass nevertheless it additionally makes you need to take into consideration how we have a look at our bodies at massive.”
For extra details about the movie, take a look at aLL’s social media pages.
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